Technology

Up-selling and cross-selling. It's just business. Who's ever going to pay $25/month if the $5/month plan does everything anyone ever possibly needs? Their lowest level pricing model relies on making you anxious about running out of searches eventually, not finding everything you need within that window each month, and not having effective enough tools to find what you need at the basic level. You may personally reject that you need anything more than the basic plan, but the company's financial incentive is to convince you of the opposite, and don't think for a second that they're not eventually going to try to convince you that you need to upgrade. It may seem like $5/month and $25/month are not that far apart, but multiply that across some arbitrary number of users, say, 100,000, and you're talking about $2 million dollars PER MONTH of potential revenue on the table. And there's no guarantee they're not going to eventually start pushing even more expensive products and plans.

They have partnerships with other businesses too, and while those seem like nice enough businesses on the surface, they're still businesses and they are going to have motivation to find ways to drive traffic and prime you to get subscriptions to them too. The problem is not that these partnerships exist or that there's anything wrong with them, it's that they're another corrupting influence when money is involved and changing hands.

To be clear, I'm not saying anyone involved is evil, that they're actively doing this now, that they are even necessarily moving in this direction, or that they're even slightly corrupt at all... yet, but they're swimming in the corrupting waters of subscription-based dark patterns and they can't help but be influenced by them. The lust for profits will inevitably drive them mad. It always does. Enshittification does not make exceptions for good intentions.