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Unless their managers are exceptionally savvy, they're not. They get a base rate on ticket sold. Then the broker can operate as seller and re-seller of the allotment of tickets. So Ticketmaster sells tickets to Ticketmaster, guaranteeing Beyonce a sold-out performance. And then Ticketmaster resells the tickets at auction rates to the general public.
Swift had the leverage to cut exceptional deals by promising to expand the size and scope of her performances in exchange for a better rate of return. That's because her audience is large enough and the venues are small enough that there's functionally no upper limit on ticket sales beyond her ability to do sequential performances.
For very obvious reasons, most artists don't get this kind of treatment.
It isn't a matter of artist wealth so much as the point of market saturation. If you roll into a town with 50,000 fans and the biggest venue only seats 500 people, you can keep throwing sold-out shows, week after week. This is effectively how successful baseball (up to 162 games/year) and basketball (82 games/year) franchises operate.
But if you can't guarantee a sold-out crowd, you're effectively paying the venue for the privilege of performing. As more small venues shut down and bigger venues consolidate, artists find fewer places to profitably perform their craft. Its been a rule in the industry for a while that you make money on tour by selling merch (t-shirts, albums, signed drum sticks, whatever) rather than tickets. Ticketmaster complicates this math by effectively promising to buy out the venue (by selling tickets to itself) at a markdown, then auctioning off the tickets at a markup. That shrinks the audience, which shrinks the pool of people buying the merch.
Its a vicious cycle that's been collapsing the live music industry for over a decade.