It doesn't. This is armchair activism. Unless all those firms see a drop in profits and they can pin that to their advertising on Fox, then nothing will change because they got a few bad emails and reviews.

The fact that they advertise on Fox in the first place means they won't be shamed away from it like the few companies leaving X.

[–] Blue_Morpho@lemmy.world 9 points 4 months ago* (last edited 4 months ago)

Fox losing $300 m a year in revenue if insurance companies stopped rather than lose customers would hurt.

But public shaming the Fox journalists would be better. They are currently immune to the fear they spread.