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Tribalism didn't end when civilization started. Anyone not in the tribe is lesser, because the alternative would mean your tribe is lesser.
More specific to an iPhone, if you have one, you can do all the social iPhone things like FaceTime. Don't have one? You can't FaceTime, so there is a social friction or impediment to socializing. Then there is the "othering" of the green bubble and blue bubble thing. You can't share photos or videos the same if you don't have an iPhone. Since we are in a digital age and less physically present, not being able to digitally socialize the same way also inhibits socialization.
All of this is by design. Apple intentionally creates an ecosystem that will excert social pressure on people to buy their products so they can be part of the group like their friends.