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Apple probably didn't move the needle, at least in any market Intel was actually in.
Intel's deep woes began around 2016, when TSMC got ahead of them fab-wise and Intel stuck with in-house. Not a little ahead, years ahead and mostly a branding exercise to assert equivalence ("Intel 7" was just 10nm rebranded, and on the current 3nm front, TSMCs 3nm is over 50% more dense than Intel's claimed "Intel 3".).
At roughly the same time AMD did Zen, coming out of a long bad microarchitectural design.
Intel basically invested on trying to branch out in unproven directions rather than focusing on actually salvaging their core business. Intel partners were given huge budgets to try Intel's wacky ideas no one asked for and burdened Intel CPUs with trying to have a built in FPGA or HPC fabric or phase change memory sticks. They thought if they could make a rack of cpu sockets, memory, and I/O that could be freely reassociated they would have a gold mine, despite no one really wanting that (software does fine with traditional setup).
Then to just utterly drive things home, NVIDIA comes and every IT budget is busy throwing every last dollar they have at GPUs with as little as possible spared for enabling components, like CPUs.