this post was submitted on 17 Jul 2025
760 points (99.4% liked)

Technology

72946 readers
3263 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] ToastedRavioli@midwest.social 113 points 2 days ago* (last edited 2 days ago) (2 children)

I was thinking the same thing, considering that I have less money to pay to fly my price should be lower, no? But the article ends on this note:

Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.

So basically the opposite of what it should be. I wouldnt mind individualized pricing if it meant Delta was robinhooding with their pricing model, but instead they are effectively using their pricing model to force out poorer consumers. Which makes sense from their perspective I suppose considering they can upsell more shit to people with more money.

As someone who lives in a top-wealth zipcode (as a working class person) I assume by next year this means I will no longer be able to afford to fly out of town…

Its starting to make sense why the GOP was working to ban regulation on AI use. This shit is blatantly unethical

[–] HasturInYellow@lemmy.world 21 points 2 days ago (5 children)

There is no fucking way that that is sustained simply due to the fact that people would BURN THIS PLACE DOWN if companies start doing shit like that. No one has money as it is. I'm not convinced we're not going to burn it down as it is.

These elites has truly lost the plot and are going so far down the comic book villain lane, they're going to start dying like comic book villains. Dunked in acid, frozen solid, crushed by their exploding submarine, eaten by their own rabid experiments... Who knows, but I'm excited to find out.

[–] tja@sh.itjust.works 61 points 2 days ago (1 children)

People will not do anything. They might complain on Lemmy/Reddit/Facebook and then go watch another tiktok

[–] Aceticon@lemmy.dbzer0.com 17 points 1 day ago

Most people don't even boycot companies for doing this shit.

[–] Sir_Kevin@lemmy.dbzer0.com 25 points 1 day ago

Uber started this shit years ago. If you're desperate, they screw you. You're well off, they screw you. You're in the middle of nowhere, they screw you. There's a holiday/event, they screw you. You're one of their drivers, they screw you daily.

I can't recall if they ever got sued over it, but they're still here.

[–] prole@lemmy.blahaj.zone 17 points 2 days ago* (last edited 2 days ago) (1 children)

people would BURN THIS PLACE DOWN if companies start doing shit like that.

Based on what? People will not do shit.

[–] HasturInYellow@lemmy.world 9 points 2 days ago (2 children)

Based on them literally starving. This is a deranged idea that will infect every aspect of your life if you let it. And when it does, people will starve. There will be violence. That's my point.

They may abuse us and torture us, but they are psychopathic about it that they are not leaving any bread of circuses. When those end, the top dies. That's how society works throughout history.

[–] Booboofinget@lemmy.world 6 points 1 day ago

It's not just Delta. What we really need is tougher regulations to prevent this. Of course there is a snowballs chance in hell this will happen in this administration.

[–] prole@lemmy.blahaj.zone 0 points 1 day ago (1 children)

Starving because Delta airlines did a thing? Not sure about that one.

[–] HasturInYellow@lemmy.world 10 points 1 day ago

Long term thinking? Nah. None for me thanks.

[–] ColeSloth@discuss.tchncs.de 3 points 1 day ago (1 children)

Look around, dum dum. You see any shit burning to the ground? You think manipulating airline pricing is gonna do it?

[–] HasturInYellow@lemmy.world 7 points 1 day ago (2 children)

This isn't about fucking flight prices. This is a testing ground. You think it's going to remain relegated to airlines? If this works out for delta, you'll see this in grocery stores, in all entertainment, any subscriptions, every single transaction will be reduced to: what is the most you Are physically able to pay currently?

[–] deranger@sh.itjust.works 2 points 1 day ago

They’re already doing it for apartments and other rentals, and have been for years. Nobody did anything.

[–] ColeSloth@discuss.tchncs.de 1 points 1 day ago

Yeah. Yet no one is going to burn Delta to the ground over it.

[–] QuarterSwede@lemmy.world 1 points 1 day ago

You can strike crushed by their exploding submarine off your list. Already happened.

[–] Aceticon@lemmy.dbzer0.com 2 points 1 day ago* (last edited 1 day ago)

worst deals given to the poorest people, who are least likely to have other options

(emphasys mine)

Financially, giving the higher price to those who have fewer options is exactly "what it should be" so it makes sense that a pattern finding algorithm trained to find patterns in user data that indicate they are likely to agree to higher prices, produces such a result.

It's Ethically and Morally that this is the very opposite of "what it should be".