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Touchscreens can be made at massive scale and then repurposed in batches for everywhere. They’re always the same (roughly speaking). Buttons are individual components, you have to lay the whole thing out custom how you want it to be, you have to put all these fiddly little components together… just having a robot make a big square object along with 199,999 other ones is cheaper, even if technically the big square object is orders of magnitude more complex than the chunks of plastic and springs and buttons etc.
Yup, that about matches my thought process when I made that comment. Economies of scale make the complexity irrelevant.
I think the assembling is the crucial part as you stated. I mean, buttons can also be manufactured in scale by a robot, but every button needs to be wired, the touchscreen only once.