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Nestle Petitions To Cancel ‘Seattle Strong’ Coffee Trademark, Arguing It Owns Seattle
(www.techdirt.com)
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And that’s basically it!
There are surely more than 2 coffee places in Seattle with 'Seattle' in the name.
And Nestlé owns them all.
It owns all the other ones, too, because they dare to have "Seattle" in their addresses.
Sue them repeatedly until their legal costs bury them
Buy them out for a pittance.