this post was submitted on 08 Jul 2025
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For those who haven't been paying attention, it appears Amazon is trying to "disrupt" the grocery market. Anecdotally they have been selling shit for crazy low prices and they'll make like 30 separate trips to your house all on the same day with lined/insulated packing for the perishable items and frozen water bottles (no extra charge to the customer) in each bag to keep the food cool in transit.
It seems like there is no way they can be making money on this process, which tells me they are speedrunning Walmarts strategy of operating at a loss to force other grocers out of the market.
Imperfect Foods used to deliver weekly, perishables included, and they ended up being bought out by Misfit Market. Now, it’s overpriced crunchy product, like shopping Whole Foods from home instead of saving on ugly carrots, grapefruit sized cabbage, and overstock.
They’re not out of business yet. There is a market for perishables and produce delivery. and people are used to Amazon so they may win on this, sadly.
So they are taking a page from YouTube where they out price the market until they are the market, and then will drastically raise prices because there’s no longer any competition?
Yeah but I feel like that only worked because YouTube was still fairly new and a niche market compared to groceries, which everbody needs. I don't see how even Amazon can try to kill the competition in a market that huge, regardless of price or convenience.
So I assume you wrote this after picking up groceries from your locally owned grocery store? Because you still have one - it didn't collapse due to a Walmart coming to town?
Most of us have a solid example of what driving a grocery store out of business looks like, though.
As often reminded, that's probably a zoning issue.
Here on a different continent I live in an area BESIEGED by supermarkets, but I buy most of my groceries at the baker (breadmaker) and fruit-and-vegetables shop down the street. They're more expensive but more convenient and higher quality.
With the advantage of there not being a butcher as close-by, meaning I've been eating way more veggies since moving (and eggs, given those are sold in both stores).
Now the issue is they're opening a new pedestrian path that leads straight from my home to the pastry shop on the neighboring block!
Jesus that sounds awful.
I've had a decent experience with Kroger. They don't have any stores in my market, just a big warehouse. A Kroger employee on a Kroger refrigerated van delivers it all at once and always on time.
Kroger owns a bunch of other brands. Do you have one of them in your market, and it's just a branding difference?
No, there are no Kroger brands in my market (Florida) at all. Not anymore, they left decades ago.
They're using us as a test market for the delivery-only format.
There's three big warehouses (or maybe not, I think some closed), that's it.
Multiple deliveries a day ?! Why would anyone use that?
It's bad enough not knowing when they'll arrive and having to be ready, but at least after they've been you can get something done. Wow, Amazon are really bad at this.
Amazon bought Whole Foods a few years ago.
OMG they should try this here LOL
They would all have to explain such crazy shit all day long to police, neighbours etc.