this post was submitted on 04 Jul 2025
340 points (95.0% liked)

Technology

72425 readers
3546 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] eager_eagle@lemmy.world 49 points 1 day ago (4 children)

they pay because AMD (or any other for that matter) has no product to compete with a 5080 or 5090

[–] Chronographs@lemmy.zip 44 points 1 day ago

That’s exactly it, they have no competition at the high end

[–] just_another_person@lemmy.world 33 points 1 day ago (2 children)

Because they choose not to go full idiot though. They could make their top-line cards to compete if they slam enough into a pipeline and require a dedicated PSU to compete, but that's not where their product line intends to go. That's why it's smart.

For reference: AMD has the most deployed GPUs on the planet as of right now. There's a reason why it's in every gaming console except Switch 1/2, and why OpenAI just partnered with them for chips. The goal shouldn't just making a product that churns out results at the cost of everything else does, but to be cost-effective and efficient. Nvidia fails at that on every level.

[–] eager_eagle@lemmy.world 24 points 1 day ago (2 children)

this openai partnership really stands out, because the server world is dominated by nvidia, even more than in consumer cards.

[–] SheeEttin@lemmy.zip 17 points 1 day ago (2 children)

Yup. You want a server? Dell just plain doesn't offer anything but Nvidia cards. You want to build your own? The GPGPU stuff like zluda is brand new and not really supported by anyone. You want to participate in the development community, you buy Nvidia and use CUDA.

[–] qupada@fedia.io 18 points 1 day ago (2 children)

Fortunately, even that tide is shifting.

I've been talking to Dell about it recently, they've just announced new servers (releasing later this year) which can have either Nvidia's B300 or AMD's MI355x GPUs. Available in a hilarious 19" 10RU air-cooled form factor (XE9685), or ORv3 3OU water-cooled (XE9685L).

It's the first time they've offered a system using both CPU and GPU from AMD - previously they had some Intel CPU / AMD GPU options, and AMD CPU / Nvidia GPU, but never before AMD / AMD.

With AMD promising release day support for PyTorch and other popular programming libraries, we're also part-way there on software. I'm not going to pretend like needing CUDA isn't still a massive hump in the road, but "everyone uses CUDA" <-> "everyone needs CUDA" is one hell of a chicken-and-egg problem which isn't getting solved overnight.

Realistically facing that kind of uphill battle, AMD is just going to have to compete on price - they're quoting 40% performance/dollar improvement over Nvidia for these upcoming GPUs, so perhaps they are - and trying to win hearts and minds with rock-solid driver/software support so people who do have the option (ie in-house code, not 3rd-party software) look to write it with not-CUDA.

To note, this is the 3rd generation of the MI3xx series (MI300, MI325, now MI350/355). I think it might be the first one to make the market splash that AMD has been hoping for.

[–] felsiq@lemmy.zip 4 points 1 day ago

AMD’s also apparently unifying their server and consumer gpu departments for RDNA5/UDNA iirc, which I’m really hoping helps with this too

[–] SheeEttin@lemmy.zip 3 points 1 day ago* (last edited 1 day ago)

I know Dell has been doing a lot of AMD CPUs recently, and those have definitely been beating Intel, so hopefully this continues. But I'll believe it when I see it. Often, these things rarely pan out in terms of price/performance and support.

[–] eager_eagle@lemmy.world 2 points 1 day ago* (last edited 1 day ago)

yeah, I helped raise hw requirements for two servers recently, an alternative to nvidia wasn't even on the table

[–] just_another_person@lemmy.world -2 points 1 day ago (1 children)

Actually...not true. Nvidia recently became bigger in the DC because of their terrible inference cards being bought up, but AMD overtook Intel on chips with all major cloud platforms last year, and their Xilinix chips are slowly overtaking the sales of regular CPUs for special purposes processing. By the end of this year, I bet AMD will be the most deployed brand in datacenters globally. FPGA is the only path forward in the architecture world at this point for speed and efficiency in single-purpose processing. Nvidia doesn't have a competing product.

[–] eager_eagle@lemmy.world 5 points 1 day ago

we're talking GPUs, idk why you're bringing FPGA and CPUs in the mix

[–] Ulrich@feddit.org 2 points 1 day ago (1 children)

Then why does Nvidia have so much more money?

[–] just_another_person@lemmy.world -2 points 1 day ago (2 children)

See the title of this very post you're responding to. No, I'm not OP lolz

[–] Ulrich@feddit.org 3 points 1 day ago (1 children)

They have so much money because they're full of shit? Doesn't make much sense.

[–] just_another_person@lemmy.world 0 points 1 day ago (1 children)

Stock isnt money in the bank.

[–] Ulrich@feddit.org -2 points 1 day ago

No one said anything about stock.

[–] Lost_My_Mind@lemmy.world 1 points 1 day ago

He's not OP. He's just another person...

[–] Naz@sh.itjust.works 8 points 1 day ago

I have overclocked my AMD 7900XTX as far as it will go on air alone.

Undervolted every step on the frequency curve, cranked up the power, 100% fan duty cycles.

At it's absolute best, it's competitive or trades blows with the 4090D, and is 6% slower than the RTX 4090 Founder's Edition (the slowest of the stock 4090 lineup).

The fastest AMD card is equivalent to a 4080 Super, and the next gen hasn't shown anything new.

AMD needs a 5090-killer. Dual socket or whatever monstrosity which pulls 800W, but it needs to slap that greenbo with at least a 20-50% lead in frame rates across all titles, including raytraced. Then we'll see some serious price cuts and competition.

[–] Pirate@feddit.org 2 points 1 day ago* (last edited 1 day ago)

What do you even need those graphics cards for?

Even the best games don't require those and if they did, I wouldn't be interested in them, especially if it's an online game.

Probably only a couple people would be playing said game with me.