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A&W had a 1/3 lbs burger to compete with McDonald's quarter pounder and it didn't sell people because thought it was smaller than a 1/4 lbs burger.
McDonald’s also had a ”Third Pounder” and it had the same issue
Worked cashier during that time. People are some of the dumbest people
Perfect example
Is there any actual proof of that? Because I see plenty of restaurants advertise 1/3 lb burgers these days.
The problem wasn't that they had a 1/3rd pound burger, it's that they advertised it in direct competition with a 1/4 pound burger at the same price and people were too dumb to know that 1/3 > 1/4 because 4 > 3.
https://www.awrestaurants.com/blog/memories-history/the-truth-about-aws-third-pound-burger-and-the-major-math-mix-up/
They did re-do the advertising... decades later...
https://www.awrestaurants.com/press/press-release/101921-aw-rebounds-from-worst-marketing-fail-with-burger-for-math-challenged/
"1/12 lb more beef then a quartet pounder" would have been a great marketing slogan!
I like the new one... "3/9th pound burger! And if it's sold out, we'll replace it with a 2/6th pound burger at no extra cost!"