If there is any thought to it, it usually goes something like "Radio is/was fine because it's kilo/megahertz, Wifi/5G is gigahertz waves of electromagnetic radiation.(?!?!)"
Could always point to the Terahertz electromagnetic radiation source plugged into their nearest lightbulb socket and ask how that doesn't hurt them.
But the model number isn't really the "name" either. That would be "Alienware 34-inch Monitor", from that year, etc. That they don't call that their "Mars" line of monitors is maybe a marketing issue, but the thing people want to know first/most about a tv/monitor is how big it is.
Cars and Phones have product numbers that break down the same way but like you say the general public doesn't refer to them that way. Like the Samsung Galaxy S24 instead of "SM-S928U", which is the North American (T-Mobile?) specific model.