clown down.
legit you cannot convince me this wasn't trolling, and the fact so many people haven't been able to tell, for so long, is deeply funny but also somewhat depressing. I blocked them almost as soon as I encountered them. It reeks of bait turned up to 11, like an edgy 16 year old just heard about the concept of making your own pronouns and went "ok how can I make this as stupid as humanly possible to fuck with people?".
see, I don't negotiate with terrorists, so I use PopUpOFF and Bypass Paywalls Clean. Also AdNauseam, TrackMeNot, CanvasBlocker, and SponsorBlock to round out the "fuck you, fuck your ads, and fuck your tracking" suite.
Hostile consumer practices becoming ubiquitous? Become a hostile consumer.