this post was submitted on 21 Dec 2025
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Trade war with Canada has contributed to a significant decline in U.S. liquor sales

Jim Beam, one of the largest makers of American whiskey globally, is shutting down bourbon production at one of its Kentucky distilleries for a year.

The move comes amid Donald Trump’s trade war with Canada, which has contributed to a significant decline in U.S. liquor sales after the country ushered in a boycott of American booze, and as more young adults are cutting back on drinking.

Jim Beam, owned by Suntory Global Spirits, is one of Kentucky’s biggest bourbon producers.

The Bluegrass state’s $9 billion whiskey bourbon industry has been struggling to manage its abundant supply of liquor against the drop in demand.

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[–] redlemace@lemmy.world 101 points 7 hours ago (3 children)

Canada and the U.S. have since agreed to launch formal discussions to review their trade agreement

I don't think that's gonna make a difference anymore. Reverting the 2025 decisions will not revert things. The sentiment has changed among the common people.

[–] LordMayor@piefed.social 59 points 7 hours ago (2 children)

It’s abuser logic. “If I stop hitting you, we’re cool. There’s no problem, anymore. That is until I decide to hit you again.”

That doesn’t work on everyone and eventually someone will hit back harder or gang up and take them down. Unfortunately, people let them get away with it for too long.

[–] TheJesusaurus@sh.itjust.works 32 points 7 hours ago (1 children)

Trying that shit on Canada of all people was the dumbest shit imaginable. 

Ah, you've met the average MAGAt I see.

[–] sp3ctr4l@lemmy.dbzer0.com 8 points 5 hours ago

Yeah, but try explaining to an abusive narcissist that... they have to actually show a real dedication to changing themselves, and making things right.

You basically can't, because the idea that they could be flawed or mistaken in a fundamental way... well, that's basically incomprehensible to them, beyond being some kind of insult toward them.

[–] cogman@lemmy.world 26 points 7 hours ago

Yup. It's something that won't be fixed for decades. Trump has seriously damaged the ability for the US to do international trade.

[–] ininewcrow@lemmy.ca 15 points 6 hours ago

... also the price of things.

Corporations especially grocers just got a big chance to raise prices .... even if the tariffs go away, none of them will bring the prices down again. They'll just pocket the difference and let everyone pay the new high prices which will stay in place.

[–] DagwoodIII@piefed.social 74 points 7 hours ago (5 children)

The funniest thing is that 'all American' Jim Beam is owned by Suntory, a Japanese company.

[–] ronigami@lemmy.world 42 points 7 hours ago (1 children)

Even 7Eleven and Firestone are Japanese companies. Americans can’t run shit.

[–] DagwoodIII@piefed.social 46 points 7 hours ago (1 children)

Way back in 1981, Ronald Reagan looked upon post-Vietnam America and saw too options. One was to tax the rich heavily, institute massive government controls on energy production, and push a renewal of America's aging heavy industries. The other was to cut taxes for the upper classes and encourage wild speculation.

[–] krashmo@lemmy.world 10 points 3 hours ago

You say that like Reagan had some grand economic plan. He was an idiotic actor very similar to Trump. It's true that tons of terrible policies can be traced back to his presidency but he wasn't the mastermind of much of it in the same way that Trump doesn't have a coherent plan now. They are both good examples of dumb, self serving outsiders being given too much power and listening to the wrong people.

[–] 13igTyme@piefed.social 23 points 6 hours ago* (last edited 6 hours ago) (5 children)

I occasionally travel with two people for work that love bourbon, but hate Jim Bean and call it garbage. Knowing now that it is owned by a Japanese company combined with their current understanding of blaming Biden for the current economy, really puts it together as to why they hate Jim Bean.

These are also the same people that ask me how it's like living two hours from the war torn and destroyed area known as Portland.

[–] zalgotext@sh.itjust.works 18 points 6 hours ago (1 children)

Eh, Jim Beam is generally considered cheaper, kinda bottom-shelf stuff these days. Fine for a bourbon and coke, but not really intended to be sipped neat. I wouldn't really be surprised by a bourbon-lover turning their nose up at it, regardless of who owns the brand.

[–] Botzo@lemmy.world 5 points 5 hours ago

They have some very premium brands as well, that definitely deserve praise: hardin's creek, little book especially.

Anything labeled Jim beam is swill to meh (except Lineage, but you'll never see that on a shelf). The old grandad (bonded or 114) line is bang/buck.

[–] darkdemize@sh.itjust.works 15 points 6 hours ago

It could just be they don't like drinking shitty bourbon. Jim Beam is... not great.

Jim beam was in the “cheap rotgut” category for ages. They only fairly recently started trying to make decent stuff again, regardless of ownership.

As to your colleagues… people can dislike mediocre whiskey and still be assholes.

[–] CharlesDarwin@lemmy.world 5 points 5 hours ago (1 children)

These are also the same people that ask me how it’s like living two hours from the war torn and destroyed area known as Portland.

Propaganda is a helluva drug, that's for sure.

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[–] bigfondue@lemmy.world 19 points 5 hours ago (3 children)

Japan has a greater appreciation for American things like jazz and bourbon than Americans do

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[–] CharlesDarwin@lemmy.world 43 points 5 hours ago (3 children)

Cue the "I didn't vote for this" gomers...

[–] Typhoon@lemmy.ca 35 points 5 hours ago (1 children)

"But I'd vote for him again"

[–] IphtashuFitz@lemmy.world 11 points 5 hours ago

Well they’ll gladly vote for whoever has the “R” next to their name, no matter what. That is if there ever are elections again.

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[–] comador@lemmy.world 38 points 7 hours ago (1 children)
[–] takeda@lemmy.dbzer0.com 10 points 7 hours ago* (last edited 7 hours ago)

Woot! A year* long vacation! /s

* Assuming things don't get even worse (which is a generous assumption)

[–] Typhoon@lemmy.ca 23 points 5 hours ago (1 children)

Only a year? Let's make it permanent Canada. Elbows up.

[–] MeekerThanBeaker@lemmy.world 7 points 4 hours ago (1 children)

Not just Canada. I haven't bought bourbon since last year here in the U.S... which was my go-to drink of choice.

[–] 4grams@awful.systems 3 points 1 hour ago

I was a bourbon fan when I drank. Been 5 or 6 years though. Glad I don’t support that industry anymore. Fuck ‘em.

[–] lemmylump@lemmy.world 17 points 7 hours ago

You voted for this!

Bon Appetit leopards 🐆

[–] halcyoncmdr@lemmy.world 16 points 7 hours ago* (last edited 7 hours ago) (2 children)

Canadians, why were you drinking so much Jim Beam? Didn't you have a minimum quality level you'd accept? There were better Canadian options available in the US, why would you settle for that swill?

[–] i_stole_ur_taco@lemmy.ca 8 points 7 hours ago (1 children)

There’s Canadian bourbon options?!

Like, the liquor with that flavour profile. I know nobody else is “allowed” to call it bourbon.

[–] halcyoncmdr@lemmy.world 5 points 7 hours ago (3 children)

https://whiskycompass.ca/bourbon-lovers-in-canada-face-a-dilemma-but-theres-hope-in-canadian-whisky/

Doesn't matter if it's called bourbon specifically or not honestly, as long as its made similarly.

[–] cygnus@lemmy.ca 4 points 7 hours ago* (last edited 6 hours ago)

I've tried several of these and have to wonder how the author came up with these suggestions, because they're very different than their American "counterparts" on this list. With that said, I've been doing my part and haven't bought a single bottle of anything from the US since this started. i do miss bourbon - it's my favourite liquor - but I've gotten to try a bunch of nice ryes and other whiskys, irish ones in particular.

Edit: that article actually looks like ChatGPT content, which explains why it's so bad and inaccurate.

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[–] slothrop@lemmy.ca 5 points 7 hours ago* (last edited 7 hours ago)

As a Canadian, I've been disappointed in our alcohol choices since Budweisser broke into the market in the late 1970's. Today, Coors Light, Bud Light, and Busch are the most common.
As for liquor, bourbon became big in the 2000's, but it doesn't dominate.

[–] lennybird@lemmy.world 15 points 6 hours ago* (last edited 6 hours ago) (2 children)

Anecdotal report from my area, but a retail worker I spoke with who works 2 jobs at a dollar gen and Walmart said this is the slowest holiday year they've seen since the pandemic.

[–] Zahille7@lemmy.world 6 points 5 hours ago

A couple years ago I worked the holiday season at a JC Penney, and worked Black Friday.

It was damn near dead. Like maybe no more than 15 people shopping at the busiest time of the night. It was bullshit. And this was like 2018.

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[–] vividspecter@aussie.zone 13 points 4 hours ago (1 children)

No mention of the annexation threats and "51st state" rhetoric coming from the Trump administration, which I suspect is a bigger driver of the boycott than economic disputes.

[–] Typhoon@lemmy.ca 8 points 1 hour ago

They never mention the real reason. They talk about tariffs but never that he literally threatened to annex us economically multiple times.

[–] WanderWisley@lemmy.world 11 points 2 hours ago (1 children)
[–] Tikiporch@lemmy.world 11 points 4 hours ago (2 children)

"We will continue to distill at our [Freddie Booker Noe] craft distillery in Clermont and at our larger Booker Noe distillery in Boston, we plan to pause distillation at our main distillery on the James B. Beam campus for 2026 while we take the opportunity to invest in site enhancements.”

They're going to keep making the craft bourbon, and I suspect they could coast for a decade on the barrels they have in rack houses. Bourbon doesn't really go bad.

[–] givesomefucks@lemmy.world 6 points 4 hours ago (1 children)

It takes 4-8 years to age it.

But it's not that big of a deal, they've had fires and lost millions of gallons multiple times.

This is at least planned, and you're probably right that they'll prioritize the higher priced items.

[–] Mouselemming@sh.itjust.works 4 points 3 hours ago

They'll also modernize the equipment so they need fewer workers. Who probably also voted red

[–] Thedogdrinkscoffee@lemmy.ca 5 points 1 hour ago* (last edited 1 hour ago)

No, but you can over-age it. Too long in oak changes the flavours and at some point it won't taste like your product. You can bottle it as a special edition, but whether consumers like the product or not is a toss up.

I for one will never buy American again. I hope relations can improve to the point where my children can begin to normalize what was one of the best international relationships in history.

[–] shittydwarf@piefed.social 10 points 6 hours ago (1 children)
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[–] NoTagBacks@lemmy.dbzer0.com 9 points 7 hours ago (2 children)

Jesus. So not only is trump directly hurting the American economy, he's destroying actual American culture. I would say this event just makes trump's literal destruction of the Whitehouse even more of an apt analogy of his relationship with America as a whole, but anything more than 100% is just excessive.

[–] DJKJuicy@sh.itjust.works 7 points 1 hour ago (1 children)

So I know that Jim Beam is an entry level bourbon, and I know the story here is more about the tariffs and the relationship between the US and the rest of the world...

But genuine question: will 2027 Jim Beam be super good because it's aged an extra year?

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[–] YetAnotherNerd@sopuli.xyz 5 points 7 hours ago

Bourbon-glazed face is the chef’s kiss

[–] Lushed_Lungfish@lemmy.ca 3 points 1 hour ago

I am all in on the Canadian Club.

[–] bklyn@piefed.social 3 points 7 hours ago
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