Wait...you can just do that?
Games

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You can do whatever you want there, as long as you are ok with the penalties.
You... can...
But its... kind of a really bad move, from the perspective of anyone with money, involved in Ubisoft.
This is roughly the equivalent of an unannounced, sudden bank holiday, you know, right before everything over the FDIC insured 250k gets cleaned out.
I‘m looking forward to next year when AAA studios will continue to disappoint even harder while indie games flourish and gain market share. Maybe the AI bubble pops too. One can only hope.
Don't forget AA, doing pretty good too.
Then the AAA studios will use some of their Saudi cash to buy out the most prominent indie developers, only to slowly strangle their products
On a pedestrian level, I've really liked the slow move from "SNES aesthetic" to "PS1/PS2 aesthetic". My first console was an N64, so I guess I never had much nostalgia for the 8-bit days, and I feel like 3D gives a lot of opportunities for intelligent asset reuse to give a game lots of content.
They know. They're done, and that's that.
There AAA games.
Then there’s one AAAA game.
Next must be the AAAAA game they’re working on. It’s an extraction shooter.
Roguelike Deckbuilder Extraction Shooter.
I remember when Ubisoft was a logo I liked seeing on my gaming screen.
Now it just looks like a flushing toilet.
That logo quit being worthwhile seeing 15 years ago.
Yeah... I didn't say when that was. 👴
Yeah, it was around the time when I was excited for the Assassin's Creed games.
I don’t think video game companies should have gotten this big and/or complex…..
Professional (as in they earn money, not skill level) Xers fuck everything up. (here, X is an arbitrary verb or a brand name)
My anecdotes: Youtube was good before professional youtubers became a thing (systemic problem, people are not the issue but the environment which breeds them), now it's attention economy and or one topic discussed for 50 minutes (a video explaining the same topic with the same intensity from 10 years ago is 2 minutes long)
Gamers were problematic but harmless, professional gamers caused betting pandemic (sponsored content).
Streamers were funny, professional streamers are sexy/deadly-sells-to-children.
I liked it when people were sharing stuff online because they were bored, and not because they were hungry.
I'm noticing it happens with all companies.
They start out small and can't afford to pay businesspeople to figure out how to fuck over their customers as hard as possible.
Then, after the company is successful thanks to the hard work of the workers, the business-school people start applying in droves to make sure every company operates like gas stations across the street from each other.
It results in companies making decisions like having higher budgets for advertising than what they spend on actually making a product, because the data says it will make them more money and stupid customers keep reinforcing it.
Nothing will meaningfully improve until our culture stops valuing people based on their wealth. I have no hope for that to happen in my lifetime.
The only games in my Steam library that I can't play are Ubisoft.
Fuk Ubi. Forever. I would be happy if they went under.
The Nestle of video games.
This exactly what happens when you rely on rhetoric, instead of you know, making games that people like.
Ubisoft better get comfortable with not owning their own company.
You cheer this on, but what are the odds that saudi arabia buys them up?
How many things do you want owned by the worst country bar none for human rights? (yes I am aware the US is racing to catch up, but is nowhere near as bad per capita).
Ubisoft is a textbook example of what happens when you pin your companies revenue on a small handful of IPs and milk them to the absolute fucking limit. I like assassins creed, but I’ve played enough of them for the rest of my life. Make something new my dudes.
Either way, he recommended that everyone "freak the fuck out for the next few days and speculate as much as possible until they announce something,"
Advice after my own heart. Freaking out and speculating are always the best move.
Uh-oh! Wait, you already said that.
Ruh-roh!
The Ubisoft trading community are coping to justify holding on to their tanking investments. It's a gambler doubling down on losing.
Christ, how the mighty Ubisoft has fallen. They will go the way of EA and become a spyware company for the decadent Arab royals. I'm just crying that Ubisoft made some of my favourite games growing up and look what they have done to my boy-- a rotting zombie 🥲
It's disappointing. I've been going through some of their older catalog recently and it just has a lot more passion behind it i feel.
AC Shadows felt like when i write an essay, where i get really motivated at the start, completely drop off and try to stuff the middle with as much as possible to reach the page count, then get motivated again at the end just to finish the conclusion. They always had their bugs, but lately it's felt soulless.
What did they screw up recently?
The most recent release is probably Anno 117 which came out yesterday. While decently looking it's lacking features of the previous title (like coop mode and mod browser) with the promise they will be added later and is priced at around 60€ or 90€ if you want to gamble on the quality of the promised to be released DLC. They also relied on AI generated images in some of the assets used in the game instead of paying their artists. Optimisation for the game seems to be ok, but not great but it might be too early to judge that fully yet.
That seems like way too recent to have any impact, though. It wouldn't even have made it into their report data
I don‘t get why they’d cheap out on artists, a couple people drawing illustrations is surely not gonna balloon development cost - and arguably one of the easiest places to spot when it‘s AI slop. It‘s as if they think there must be gen AI stuff in the game somewhere or the game‘s worse or something.
All you had to do was make good and fun games. How do you fuck THAT up???? Especially when you were already doing it.
And not to mention...
"Hey guys, what can we make that people really want?"
"I hear people all the time over the last decade asking for a new Splinter Cell game."
"Yeah, ok, Brad. We'll call that plan B... Every year with this asshole. Does anyone have any REAL ideas???"
Because fuck gamers, right, Ubi? Expedition 33 showed the world what current games makers can do when pricks in suits arent around to muddy the waters. The quicker UBI folds, and all that talent leaves to make something that they actually want to make the better.
They are also hellbent on infecting everything they touch with Denuvo malware. I haven’t bought anything of theirs in years for that reason alone.
I have a lifetime boycott of all things Ubisoft for this very reason. I bought game after game after game from the late 90's until early 2000's. 100% of them were legal purchases and with the CD in the drive... "please insert CD " error
Then I became the lead developer for gameloft.com and saw how completely incompetent the French leadership of the company is. Absolute morons to the highest levels.
Never another penny shall be conveyed to Ubi from my holdings.
edit: You wanna know what I'm talking about? Ok. They import the director from France. He does not speak English, he does not speak Quebecois, which is very different than Parisian French. He has no knowledge of the games industry whatsoever, but is a cherished family friend. He cannot communicate with anybody in written or verbal ways. He shows up for work at 10am and takes 2 hour coffee with other "leadership" and then lunch. Then he comes back from a 2 hour lunch, and him and come C-Level turnip laugh at his Billy Bass for 30 minutes. I am not making any of this up. This man installs a friend he met into the position of Executive Producer. The man's previous experience was managing an Esso gas station. No embellishment. So I'm the Sr dev and I'm the fucking acting director, account manager, game designer, executive producer, producer, technical producer, project manager, director of production, developer, creative director, QA lead, every god damned thing just to get some corny-ass games produced.
edit2: Laughing at a Billy Bass. A Billy. Bass. Singing. Fish. Laughing at it uproariously.
To be fair, they are too big.
They just have too many employees and costs. The way they’re organized, they’re stuck with gigantic budget, milquetoast, broad appeal games just to attempt sales they need to break even, with all the inefficiency that comes at that team size… unless they fire a ton of people and split up the rest.
My observation over the past decade is that “medium size” is the game dev sweet spot. Think Coffee Stain, Obsidian, and so on.
I've never heard of this happening before? I'm sure it has, but first time for me.
Oh it has, but the implications become clear when you look at the ones that did. Like evergrand...
Maybe the dog ate their homework?
This is good news for everyone who is not an ubisoft shareholder
A lot of very confused people here who think an earnings delay means ubi havent made much money. Cant say if they have or not, but if they havent thats still not a reason for this kind of delay
It's not that, it's the trade halt that points to something major (and bad for them) happening.
