The company said it is currently testing new interactive video ad formats in the U.S. and Canada, with a goal of zeroing in on subscribers’ viewing behavior and letting advertisers rely on templates built from that behavior. Citing positive early results from testing, Netflix said it will roll out the formats globally by the second quarter of 2026.

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[–] irotsoma@piefed.blahaj.zone 17 points 1 week ago (1 children)

The Netflix user interface has become a mess to navigate, and mostly only ever shows me things I've already watched. If they'd put even a tiny bit of the effort they're putting into driving people to watch certain content they produced or are paid to promote and their ad framework into making it possible to find new content and improving the content they do produce (damn the "AI"-based effects and skin smoothing nonsense and shitty writing in the second season of Wednesday pissed me off), I might be willing to stick around but at this point I've rarely been using it anymore. Sad to see the fall...

[–] Ilandar@lemmy.today 5 points 1 week ago

Most of them are built around lazy algorithmic feeds like this. It's very hard to search for specific things, you're just expected to eat whatever they serve up to you.

[–] AstralPath@lemmy.ca 4 points 1 week ago

Hey, Netflix!

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