this post was submitted on 31 Oct 2025
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[–] CharlesDarwin@lemmy.world 9 points 13 hours ago (11 children)

I remember when Chipotle was still a Colorado-only thing. Better than Subway or Quiznos and the price was right. You could get in, get lunch, and get out relatively quickly.

I don't know that things went pear-shaped the very instant they started their massive expansion everywhere, but it's been different for quite a long time. Like a lot of brands, I'm sure they sputtered along on their reputation mostly and the place made money even if consumers started to get disillusioned.

Used to be that Qdoba and Chipotle seemed to be pretty decent options, but I'm always kind of disappointed in both these days. Qdoba offered Impossible Meat as an option for a while, but seemingly no longer does...

[–] Taldan@lemmy.world 7 points 12 hours ago (1 children)

I think it's just a classic case of profit maximization. Chipotle felt pressure from shareholders to continue increasing profit every quarter, and that inherently involves cutting costs and increasing prices

[–] CharlesDarwin@lemmy.world 5 points 10 hours ago

Yeah, it's pretty annoying - publicly traded companies must constantly be growing. Something like a restaurant cannot just be successful in making a mere profit, oh no, it has to be compared to last quarter/last year...even if it means endangering everything that made the restaurant successful in the first place...

[–] LemmyKnowsBest@lemmy.world 6 points 12 hours ago* (last edited 12 hours ago)

Better than Subway or Quiznos and the price was right.

Yes I literally remember when a meatless chipotle bowl was only $6.45.

I'm pretty sure I haven't eaten there since those good old days.

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[–] brem@sh.itjust.works 9 points 4 hours ago

Title should read:

#Chipotle goes under after last willing customer cratered pants after eating Chipotle

[–] MehBlah@lemmy.world 8 points 13 hours ago

They could try not making as much per customer to increase the number of customers. This though would mean they were not gouging enough money per sale. A loop for which they can not get past.

[–] BellaJones@thebrainbin.org 8 points 21 hours ago

They prefer to cook at home.

[–] prole@lemmy.blahaj.zone 8 points 16 hours ago (4 children)

I just go to Cava instead these days. Way better

[–] Taldan@lemmy.world 4 points 12 hours ago (1 children)

CAVA is doing the exact same business strategy as Chipotle. They're working on rapid expansion, but once they either reach market saturation, or stall out, they'll reduce quality and increase prices

It's the model for every fast-casual chain. I really wish people would support local restaurants more. You get better food at a cheaper price when you don't have corporate taking a 30% profit margin

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[–] Captainautism@lemmy.dbzer0.com 6 points 3 hours ago (1 children)

Shit, I discovered Izzos Illegal Burrito and it’s much better at a fraction of the cost!

[–] Alenalda@lemmy.world 5 points 3 hours ago

10+$ for a mostly rice burrito? hard pass

[–] samus12345@sh.itjust.works 5 points 12 hours ago
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