this post was submitted on 17 Sep 2025
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[–] scytale@piefed.zip 6 points 6 days ago (2 children)

I thought users who have content blockers are a tiny minority in the global scale?

[–] calcopiritus@lemmy.world 16 points 6 days ago (1 children)

Maybe that was true in the past. However, I wouldn't be surprised if ad blockers haven't multiplied by at least 100x. Ironically, due to YouTube increasing ad time to "compensate" for ad blockers.

It used to be 1 ad per video, which you could skip after 5 seconds. Then 1 at the start, 1 at the end.

I used to not block ads, willingly. Since they fund the content creators.

However, then they started with ads in the middle of the video. Unskippable ads. More than 1 ad in a row. I had to use an ad blocker in order to be able to actually watch youtube.

The content creators don't need my ad anyway. They earn way more money than the average person. And a single ad-watcher can watch more ads in 1 video than I used to do in 50, so they don't lose much from me.

I can't understand this move by Google. Sure, they made more on YouTube, but the AdBlock I installed because of it now also blocks google ads in the entire internet. Surely they made a loss on that, right?

[–] Thassodar@sh.itjust.works 10 points 6 days ago* (last edited 6 days ago)

Then they started doing shady shit when you didn't hit skip and start a 20-45 minute paid advertisement for something unrelated.

That really cooked it for me: my hands were busy or I was in another room and now there's some dillhole on the screen shilling drain cleaner for an hour.

[–] jet@hackertalks.com 2 points 6 days ago

On the entirety of YouTube, probably not a big deal. But specific channels are going to have more tech-savvy users. So it's a huge deal for them. When most of their viewers run ad blockers

[–] PattyMcB@lemmy.world 2 points 6 days ago

Oh no. Anyway.