this post was submitted on 05 Sep 2025
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A lot of Youtube channels are reporting declining viewership lately.

EX1: https://youtube.com/watch?v=cpVnx4_yqTo
EX2: https://www.youtube.com/watch?v=yF0tmhEtVJE

Fun times. Looks like a lot of channels are seeing a decline not just Linus. Hes just the latest to talk about it.

Then I saw this article as well and thought I would share.

Anyone here youtube creators? Are you seeing the same thing, a general downturn in viewership?

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[–] rafoix@lemmy.zip 19 points 2 days ago* (last edited 2 days ago) (4 children)

So many possible reason.

Linus has a history of scummy behavior which turns people off.

Everything gets boring eventually. Especially things that are supposed to be funny.

Google ads are extra obnoxious making the entire platform more annoying to use and most of us will never pay for youtube. Those ads are not even selling products I would be interested in. Investment scams, car accident claim ads, AI voiced robot panda. It just annoying noise.

Nothing lasts forever.

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[–] wabafee@lemmy.world 18 points 3 days ago* (last edited 3 days ago) (2 children)

My guess they started accounting for bot visits. Perhaps a lot of videos before were visited by bots. Not just to bump views but could be for training AI.

[–] 123@programming.dev 15 points 3 days ago (7 children)

Or they could be subtracting viewers with ad blockers? It would make sense that more techie channels would be hit the hardest.

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[–] arc99@lemmy.world 18 points 2 days ago (1 children)

I'm sure declining viewers has nothing to do with the various controversies such as auctioning off prototypes, rushed reviews with misleading or false conclusions, mistreating staff etc. Channels like Gamers Nexus really laid into him.

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[–] chilicheeselies@lemmy.world 18 points 3 days ago (3 children)

My theory is that we have a limited number of hours a day to view content. We also have a growing number of channels and content in general. Algorithms include new content we kight enjoy, and for every new channel we get hooked on, one of the older ones drops off.

Tv shows rarely (ever?) Last forever. Why should channels?

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[–] JackbyDev@programming.dev 17 points 2 days ago (3 children)

LTT had multiple pretty bad scandals, didn't they? I recently needed to find some technical information and other places had better information. LTT seems to be more of a pop culture tech channel? I don't even really know how to describe what I mean. It's like the reviews are more like fluff pieces I guess? They aren't super duper technical. But I also don't watch them much so maybe I missed something.

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[–] ConstantPain@lemmy.world 17 points 2 days ago (1 children)

Those stupid thumbnails pushed me away

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[–] dataprolet@discuss.tchncs.de 16 points 3 days ago (2 children)

Maybe post actually interesting content instead of pumping out a bunch of variations of the same video about building yet another PC on a dozen of channels. After the whole drama about video quality we got a few more citations but the overall video quality got worse. And then 1/3 videos are paid as if Linus weren't a multi millionaire. Realize it LTT sucks.

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[–] JTskulk@lemmy.world 16 points 3 days ago

It's insane he ever had a healthy viewership in the first place.

[–] x_pikl_x@lemmy.world 15 points 3 days ago (1 children)

Stopped watching this douche nozzle when they were having a big meet and greet to celebrate their new studio. And he looks at the camera guy and tells them inf front of all the fans they're having a good time with... Overtime tonight guys, we gotta edit this footage and have it online today. Would have quit my job on the spot and as a viewer I quit my part in the bullshit right then and there.

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[–] 3dcadmin@lemmy.relayeasy.com 15 points 3 days ago

Youtube has seen exactly the same slowdown as everything on the internet. Plenty of people have less time to spend watching videos and being more worried about money (lack of it) whilst also spending more time on other things.i cannot blame one single thing but I have noticed that the complaints about AI being literally everywhere are at the foreground when people moan to me!

[–] Showroom7561@lemmy.ca 15 points 2 days ago (2 children)

I stopped watching LTT videos when they just became long-form ads. Or when everyone five minutes was a sponsored segment.

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[–] lone_faerie@lemmy.blahaj.zone 15 points 3 days ago

Maybe try not threatening to sue former employees when they come forward about sexual harassment

[–] TORFdot0@lemmy.world 14 points 3 days ago

I think it’s a loss of talent and shuttering of shows across his company’s channels that are leading it. I can only watch so many “reporting verbatim the benchmark results of new tech product” or “I made my family a sleeper desk” or “dark horse home theater for my kid” videos. I’d much rather watch the highly produced “Mac Address” videos with Jonathan or retro gaming systems and setups videos with Anthony but they aren’t a part of LMG anymore.

Riley is doing well on tech linked but he’s talented enough to get a real job and after that, what’s the last interesting thing that LMG has? WAN show clips?

[–] arararagi@ani.social 13 points 2 days ago* (last edited 2 days ago) (4 children)

People are jumping the gun on Linus here, but it's real, the Second Wind crew do a great job and their recent videos, even the Fully Ramblomatic series are doing way worse.

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[–] hornedfiend@sopuli.xyz 13 points 3 days ago (4 children)

I was never a fan of LTT, or his videos, but I did watch one video, his Pop os one and that immediately confirmed why.

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[–] flop_leash_973@lemmy.world 13 points 2 days ago (1 children)

Broadly maybe the viewers are just getting sick of all of the shilling for cheap shit that goes on with the ever increasing sponsor segments so many channels have these days. Arguments will be had about just how needed all of those marketing dollars are for the creator to keep doing their thing vs them getting used to a lot of money and wanting even more of it. But the end result is a worse viewing experience for the consumer. I know there are a lot of channels that make good content that I've stopped watching because they spend a quarter of the video shilling junk. Sure sponserblock would get rid of those sections, but it won't send a message like unsubscribing and stopping watching them completely will.

Also maybe this is a larger Youtube usage hit due to their aggressive anti-adblock nonsense and uptick in ads and shitty UI design.

For Linus specifically, he has the above issues as well as having been very publicly outed as a slimy deuce. What his channels put out is not unique enough these days to justify dealing with the shilling and his companies bad behavior.

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[–] floquant@lemmy.dbzer0.com 12 points 3 days ago* (last edited 3 days ago) (1 children)

They've spent the last several years playing into "The Algorithm", to the point where most videos felt unnatural. Tight posting schedules affecting quality, topic choices, sudden endings, etc.

Not that I care, but I'm curious to see if they will switch to making content they actually care about, or double down and start doing proper brainrot.

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[–] neon_nova@lemmy.dbzer0.com 12 points 3 days ago (1 children)

I don’t really watch new tech videos anymore because I’m not I. The market for new tech. Mostly because it’s way too expensive now and my old stuff works well enough.

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[–] dumbass@leminal.space 11 points 3 days ago

Linus looking at his failing channel.

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[–] _cryptagion@anarchist.nexus 11 points 3 days ago

Couldn’t have happened to a nicer asshole.

[–] theunknownmuncher@lemmy.world 11 points 3 days ago
[–] Randomgal@lemmy.ca 10 points 2 days ago (1 children)

I can't talk about the others but LTT went form a tech channel to a luxury products channel. I'd blame some of their loss on that and the controversies.

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