this post was submitted on 08 Aug 2025
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Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.

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[–] thedruid@lemmy.world 15 points 1 week ago

Never buy a new car

OH. And espn thought of this in 2011

[–] yoriaiko@lemmy.blahaj.zone 13 points 1 week ago

"it's an upgrade, it's a feature!", "no other car have so awesome ads like we do, buy our products!", "step into the future now", "now powered by awesome ai!", "everyone wants that, You should too!"...

[–] MattTheProgrammer@lemmy.world 12 points 1 week ago (2 children)

That website isn't one to judge. I opened it up and there's huge ad overlay immediately lol.

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[–] Zink@programming.dev 11 points 1 week ago

To me this looks like something potentially worse than just an ad. It looks like this text might be configurable by the dealership. I wonder if all of that gets screened and approved by people that work for the carmaker. Otherwise we will eventually see some funny stuff show up in people's trucks.

[–] RedTie13@lemmy.world 11 points 1 week ago (2 children)

Time to go get a Kei Truck and put an Android tablet in it.

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[–] Lemminary@lemmy.world 10 points 1 week ago

Capitalism will innovate!

Capitalism:

[–] Yerbouti@sh.itjust.works 10 points 1 week ago (2 children)

I hate pick-up trucks. I really do.

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[–] BadlyTimedLuck@lemmy.world 10 points 1 week ago* (last edited 1 week ago)

Everyday, I wanna ram my car into a building and hope I run over the CEO in their office.

Now the hardest part isn't ditching and risking my way of life, but choosing which CEO to ram 🤬

[–] hark@lemmy.world 9 points 1 week ago (1 children)

This is why the argument that paying for something would prevent ads falls apart. If they can squeeze more money out of people then they will, even if those people are paying $80k+ for the damn thing.

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[–] favoredponcho@lemmy.zip 9 points 1 week ago

Remind me later.

[–] betanumerus@lemmy.ca 9 points 1 week ago

If they can in a crash, they can blame it on the advertisers' distraction. Insurers will love that.

Hasnt Jeep being doing this since at least last year? Every time you stop at a light or whatever you get an ad for Sirus radio.

[–] veeesix@lemmy.ca 8 points 1 week ago (2 children)

Would upgrading to an aftermarket display system be capable of avoiding this?

[–] onslaught545@lemmy.zip 10 points 1 week ago

Yes, replacing the head unit would stop it.

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[–] devilish666@lemmy.world 8 points 1 week ago (3 children)

Is there a custom firmware to counter this? And is there a way to inject custom firmware into it?
It's very strange that no one has created a custom firmware to counter this.

[–] enumerator4829@sh.itjust.works 12 points 1 week ago

I don’t think there is much overlap between the sets of people

  • buying these cars
  • having the competence to hack them
  • having the willingness and finances to potentially brick the car
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