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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)

submitted 2 months ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world

201 comments fedilink hide all child comments

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] edg@lemmy.world 7 points 2 months ago

So this means millionaires will be paying significantly more, right?

[–] chunes@lemmy.world 7 points 1 month ago

What's the point of money anymore, then? Let my personal ai agent pay for the ticket with the same funny money that delta wants to use.

[–] Kolanaki@pawb.social 7 points 2 months ago

I will pay exactly $0 and they will like it. 😬

[–] null_dot@lemmy.dbzer0.com 6 points 2 months ago

I think i might just go live in the woods.

[–] catty@lemmy.world 6 points 2 months ago

Great, so m/billionaires get charged 100x more, right. Right?

[–] samus12345@sh.itjust.works 5 points 2 months ago

Joke's on them, I'm cheap as fuck.

[–] FireWire400@lemmy.world 5 points 2 months ago* (last edited 2 months ago) (7 children)

How does a AI know whether you're rich or not?

[–] atticus88th@lemmy.world 3 points 2 months ago (2 children)

Your employer likely uses TheWorkNumber, that place lets anyone have all your data. Previous employers, W2s, dependents, SSN, salaries, bonuses, benefits, address, marriage status. Its given freely to corporations because fuck you this is America and this what we voted for.

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[–] brucethemoose@lemmy.world 3 points 2 months ago

This could really suck for us because customers without a good advertising 'paper trail' (like many on Lemmy, I imagine) could get slapped with high default pricing.

...Otherwise (if they default to low pricing), people would try to game it, and they're probably aware of that.

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