this post was submitted on 15 May 2025

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Technology

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911

YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 3 months ago by Pro@programming.dev to c/technology@lemmy.world

266 comments fedilink hide all child comments

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] aesthelete@lemmy.world 6 points 3 months ago (1 children)

This is fucking hilariously evil and short-sighted.

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[–] yournamehere@lemm.ee 6 points 3 months ago

LOL. Like every tech story from the US is about enshittification. too funny.

[–] BackgrndNoize@lemmy.world 6 points 3 months ago (1 children)

Any product that advertises on YT is one I avoid

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[–] tauren@lemm.ee 5 points 3 months ago (1 children)

I don't know how people watch YouTube with ads. Premium or ad blocker, otherwise it's a nightmare.

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[–] XnxCuX@lemmy.world 4 points 3 months ago

Eh this needs to go in fuckai

[–] HappySkullsplitter@lemmy.world 4 points 3 months ago

Right when the guitar solo hits

[–] FuckFascism@lemmy.world 4 points 3 months ago (7 children)

I stopped using YouTube years ago. Fuck that shit.

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[–] zecg@lemmy.world 4 points 3 months ago (1 children)

Ublock Origin in a Firefox fork and PipePipe with Sponsorblock on mobile. I'm perfectly ready to just export/delete my Youtube account and move on if it stops working.

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[–] ssfckdt@lemmy.blahaj.zone 4 points 3 months ago (3 children)

Am I the only one still not seeing ads on YT with Ublock?

[–] r_deckard@lemmy.world 4 points 3 months ago

YT becoming shittier and shittier with ads is why I've changed to downloaders instead. No ads.

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[–] altphoto@lemmy.today 4 points 3 months ago (1 children)

Uninstall Gemini! Oh you can't.... Linux phones, this is bullshit!

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[–] ABetterTomorrow@lemm.ee 4 points 3 months ago

Already experiencing it, can’t even follow along a simple shot explanation

[–] yesman@lemmy.world 4 points 3 months ago

I don't find Nebula to be an adequate replacement for youtube, but if they ever figure out how to keep me from blocking ads, Ima gonna change my mind.

[–] AmbiguousProps@lemmy.today 4 points 3 months ago (1 children)

Use grayjay.app, they have it for desktop too. No ads, sponsorblock built in, and has multiple platforms in one place.

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