When I fought Nvidia over this "editorial direction" push that they've been pursuing in our call, which I've recorded and I am prepared to release if I have to because Nvidia was also recording those calls and both parties were aware that Nvidia was recording those call because they were calls for the press.
Just to be clear, Nvidia, I am prepared to release them if I need to reinforce my statements today.
But in those calls I repeatedly pointed out that this whole thing of pursuing a certain editorial like pushed narrative; that creates a transparency problem.
- Steve Burke from Gamers Nexus
TL;DW: They're on record trying to make reviewers lie by doing things like include multi frame generation on charts with cards that don't support that. And Steve is, in his own words, going scorched earth.
Thanks for the TLDW! +1๐ซก
This is so stupid. Any benchmark with upscaling or frame generation techniques is totally useless.
It usually is, but they're obsessed with promoting new tech.
They wanted them to use MFG 4x and DLSS4 comparisons against cards that don't support that version. They literally wanted them to lie to people who are watching a review and might buy the card. Depending on how it's phrased in communication with different reviewers, some jurisdictions might take notice.
Similar video out by hardware unboxed today.
HWUB: basically same message but with much milder language.
PCGamer now too.
There are probably going to be a lot of them in the next week or so.
He said in the video that he's reached out to reviewers across the world to see if different representatives mirror the same wording/phrasing. To try and absolve the representatives, and put the blame on the executives distributing these demands. Many confirmed his suspicions. So a lot of them are probably going to follow the example of him and these others, and release their own callout.
Love Steve. He's done some really hard hitting pieces.