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YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point. (htxt.co.za)

submitted 1 day ago by Pro@programming.dev to c/technology@lemmy.world

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This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

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[–] Ulrich@feddit.org 4 points 1 day ago (1 children)

Machine learning is artificial intelligence...

[–] dr_robotBones@reddthat.com 4 points 1 day ago (1 children)

Its a subset of artificial intelligence, not the only type.

[–] Ulrich@feddit.org 1 points 1 day ago (1 children)

Right, but basic automation is not artificial intelligence.

[–] dr_robotBones@reddthat.com -1 points 1 day ago (1 children)

I wonder where we can draw the line. Its weird because the definition of AI is continuously changing, even though its two self evident words, artificial intelligence.

[–] aim_at_me@lemmy.nz 4 points 1 day ago

If we took the words at face value, I don't think we could label anything we've built AI.