this post was submitted on 07 May 2025
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It's a really horrible way of doing business. Fitbit had its own niche, kind of great products, name recognition, global distribution and more. Then Google came, bought them and now we're left with one Pixel watch, everything else on life support and a destroyed company.
Exact same thing they did to Nest too.
It's the Google way. They frequently shut down even good and popular products of their own when they don't align with some obscure corporate plan. The lesson is that you should never depend on a Google product or service.
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That's just the reality of these tech circles. The goal isn't to complete. The goal is to eliminate your competition, one way or another.
It's happened with smartwatches, it happened with Nest, it happened with voice Assistant/Home devices, and it'll continue happening with the rest of what they make too