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Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
(www.roadtovr.com)
this post was submitted on 29 Apr 2025
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Boring everyday stuff like reading notifications without pulling out your phone, watching videos on public transit, watching a tutorial while working on a project, reading a recipe while cooking, navigation, watching whatever people watch when they get high, text magnification for folks who need it…
Ding ding ding.
Everyone is so focused on AR glasses having some killer use case that must justify it's existence. The use case is simply not pulling a phone out of your pocket; not waiting for face ID, tapping your way to the necessary app, and so on.
Removing these micro inconveniences has always been Apple's forte (even if a little stagnant in recent years), so it's no surprise that they will continue to pursue the same.
Yes, I swear that’s the biggest benefit of the Apple Watch. For the things it does, it’s so much more convenient than dragging a big old phone out of your pocket. From reading texts and notifications, to payments, to exercise and health data, to 2fa,to using a voice assistant, even checking time and weather.
Then again that’s a high bar of convenience for ever lower marginal improvements for the goggles to try to build