After the controversial news shared earlier this week by Mozilla’s new CEO that Firefox will evolve into “a modern AI browser,” the company now revealed it is working on an AI kill switch for the open-source web browser.
On Tuesday, Anthony Enzor-DeMeo was named the new CEO of Mozilla Corporation, the company behind the beloved Firefox web browser used by almost all GNU/Linux distributions as the default browser.
In his message as new CEO, Anthony Enzor-DeMeo stated that Firefox will grow from a browser into a broader ecosystem of trusted software while remaining the company’s anchor, and that Firefox will evolve into a modern AI browser and support a portfolio of new and trusted software additions.
What was not made clear is that Firefox will also ship with an AI kill switch that will let users completely disable all the AI features that are included in Firefox. Mozilla shared this important update earlier today to make it clear to everyone that Firefox will still be a trusted web browser.
How does AI actually improve their financial position? Who pays them to use AI?
Probably whoever becomes the default provider for this new function. Like Google pays to be the default search provider.
The technical information is scarce but I very much doubt Mozilla is going to train and deploy their own model. It's more likely you will get a free tier access to one of the popular commercial offerings - Gemini, ChatGPT, Anthropic ... whoever pays for it.
Nobody. That's the answer. Absolutely nobody does. They're doing this shit of their free will.
Right now browser usage patterns are shifting because people are trying new things. Most of those new things are AI integration. If those new things prove popular or have staying power remains to be seen.
Firefox , in my estimation, is looking to leverage their existing reputation for privacy focus while also adding new technologies that people seem at least interested in trying.
A larger user base means that people will pay more for ads, which if they maintain their user control and privacy standards users are less likely to disable on the default landing screen.
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It's why they keep getting flac for working on privacy preserving advertising technology: they want you to use Firefox because they don't stop you from disabling the bullshit, and they hope to do the bullshit in a way that makes you not mind leaving it on.
All the AI stuff was mentioned in the same context as discussion about how they need to seek money in ways that aren't simply being paid by Google.