this post was submitted on 19 Dec 2025
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Why?
It’s already a cesspool.
I love my iPhone, I’ve been using them for like 12 years (I loved Android but switched when physical keyboards stopped exiting cuz I liked iOS’s keyboard a lot, then fell in love with most of the rest of the OS and how long I could keep my phone for before replacing.)
The one thing I absolute hate is the App Store. It’s insane. It’s so counter to the rest of Apple’s “simple stuff that works” … “ethos”. I use VERY few apps, I only have a couple installed on my phone. Say I want one, though. I open the App Store right now. Main page it dumps me on: 75% of the screen is a Tinder ad (I’ve never used a dating app and I’ve been with my partner for 15 years.) The rest of the screen space below that is a Google Gemini ad (I don’t use any Google products or services anymore, wtf Apple?)
I click on the “Games” tab below and it’s an EXTREMELY busy, loud, colorful assault on my senses. Absolutely not! The “Apps” tab isn’t any better, huge ads take up 50% of the screen and below that, GET TIKTOK AND TINDER. Uhhhh no, never.
Okay, let’s go to search. Click, and it gives me a search box at the bottom with some suggested apps and games I might like. I can appreciate that Apple’s data collection is allegedly a lot lighter than other companies, because none of the suggested shit is anything I would ever touch in my life. Let’s download one of the very few games I have on my phone: Ascension, a deck building game. I type “ascension game” and the first result is an AD FOR A WEIRD MEDICAL APP THAT DOESN’T SAY ASCENSION ANYWHERE AND HAS 70 REVIEWS WHYYYYY?!
An absolute mess compared to the mostly great layouts of their other programs on the iPhone. I do not love the latest iPhoto UI change but I can deal with that. The App Store is fucked.
I agree with everything you've said here. The App Store is an absolute abomination, even when you search for the exact name of the app you're looking for it's several pages down in the results. The App Store is as bad as Google Search now, nothing but ads and garbage, and now they want to make it even worse? I honestly don't even see how they can add more ads, like physically how? The App Store landing pages and search results are nothing but ads already.
I decided to also try, there’s at least one ad on every screen.
And searching shows basically a full screen ad