this post was submitted on 18 Dec 2025
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And also cheaper because steam expects to make additional money on each user in the future via steam purchases, so they can keep the margin smaller in the hardware price
Steam has explicitly said they are not subsidizing the steam machine as other console makers do
iirc they said they weren't selling at a loss, but that's not the same thing as selling at a low margin. PC manufacturers have to make essentially 100% of their profit from the initial sale of the device, but valve can make a smaller profit from the sale of each device because they know each device will lead to additional profit through game purchases
I thought pc makers made side profits with all the bloatware they install. And possibly some weird deals with M$ too.
Like everything else, you can find some that do and some that don't. Best yet, it goes both ways. When someone sells you a bloated PC, they often share a bit of the payoff with you making the price slightly cheaper than would be possible otherwise.
Historically M$ has even threatened manufacturers NOT to sell with Linux installed. They attacked some major retail brands, threatened to pull their license to sell windows.
it's a great big clusterfuck
They don't know that, if they sell cheap enough it might be worth it for a random office somewhere to order a hundred and use them as work computers with no intention to ever buy a game in them. Also they aren't going to be locked, nothing prevents you from getting one and run games purchased in every market under the sun that isn't steam (and/or pirated games).
I don't think they have any certainty that they'll even make decent money on them. I am hopeful that this will be good for everyone but can't exactly see how at the moment.