this post was submitted on 11 Dec 2025
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See: Nissan.com
Or the poor Italian guy Luca Armani, who registered armani.it in the early '90s for his rubber stamp shop.
He tried to keep his name in a lawsuit carried by the most famous Armani, and he lost. He also lost all of his money and his shop.
Details matter. In this case the guy shouldn't have kept the name. On the one you mention the guy should have.
Of course in both cases I am lacking full information. It may be biased sources are giving me incomplete information and if I had all the information I'd change my position.
I know the story of Luca Armani and I think it's sad. He even lost his health because of this.
He should have just offered the Armani brand to pay him a good sum and that's it. Instead, he wanted to fight for his rights, and he ended up losing.
(I honestly think that he was right, but the judge didn't know anything about technology and the internet)
Or Mike Rowe software.
People are debating the little guy vs the big guy, but it's a problem when you name your company after yourself, and you share that name with a giant established brand. If you call your rubber stamp shop Armani, in Italy no less, you should expect confusion. Big companies don't like confusion, and will pay to avoid it.
The company was actually called Timbrificio Luca Armani, it was just the domain being armani.it