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All according to the plan.
Release an AI ad, knowing full well it will cause a lot of headlines and people talking/hating it, based on what happened with the coke ad.
Then remove the ad due to "backlash" and say something like "We listened to you, our dear customers, so sowwy for the AI slop, we the good guys"
BAM! Now you have half the world talking about the ad and making everyone think about McDonald's.
I personally would have probably never even seen that ad if not for all the headlines and posts.
Sadly you're right. Bad publicity is still publicity
This does not make me want mcd's.
yeah this doesn't effect me at all. there are enough other reasons not to buy it
it's shit now
it's expensive now
service sucks now
it's american
It's shit NOW? it's always been shit.
nah like eight years ago a jr chicken was tasty and a decent price. good value.
Just because it tasted good to you doesn't mean it was actually good food. Most parmesan cheese in the US is largely wood pulp. Yum right?
I didn't say it was good, and definitely didn't say that it was healthy or quality. only that it was good value, and obviously in the context of fast food which is inherently neither healthy nor quality and so that does not need to be stated
What is a good value for a 5 gallon bucket of shit? Value is a grade of price AND quality.
Most pre grated shelf stable Parmesan cheese is cellulose.
We do get real cheese here.
Right, the "Shakey cheese" as my kid calls it.
Shit, there are at least 3 mcds within a few miles from my house, and I manage to just not eat there.
A hallmark of this era. Why please those you serve when you can instead infuriate them with a fraction of the effort and still turn a profit?
Bad press for AI is good even if McDonald's gets some sort boost from the controversy (I don't think they will).
They did get a boost. No one's gonna boycott McDonald's for this, but the publicity and brand awareness they got from it is HUGE.
And this might actually boost AI too. Some people DID like the ad, so AI ad companies might just double down on making AI ads better, invest more money into r&d etc. Because if huge companies like McDonald's and coke are buying AI ads, there's definitely a market there.
I am familiar with the "there's no such thing as bad publicity" adage, and you are definitely right that more people are having McDonald's on the mind than if this fiasco hadn't happened. That said, I don't think McDonald's can increase their brand awareness until life is discovered on other planets.
Maccas getting their grubby fingers in the rage economy 😒
Rage economy :(
Angry Meal™️
I still haven't, nor the coke one.
You’re in a thread about McDonalds, so they get the benefit of you seeing the ad without paying for the extra impression.
Well, if it ain't the ol' Reverse Barbara Streisand Effect Method...