this post was submitted on 09 Dec 2025
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I've got a few friends who work at Amazon, and while the story certainly sounds embellished and a bit too "just-so", the corporate attitude of make-work to justify a promotion even when its a waste of time and resources rings true as a bell.
Did this guy actually oversee a fully transition to a new service and waste a bunch of internal time and money for a system that's sub-optimal by any conceivable measure? Idk, maybe. If he'd just written "Twitter" instead of "Amazon", I'd have taken it at face value no problem.
Did this guy author an overly-complex plan as part of his promotional material, get it vetted and reviewed and rubber stamped by a bunch of friendly higher-ups because they wanted to justify his promotion, and then stuck on a shelf marked "Maybe we'll do this in 2029 if we're not busy with something else"? Equally likely.
Does Amazon have a bunch of bread and butter break-fix work they could be dedicating staff to, rather than chasing the next digital White Whale so they can feel cutting edge? Yeah, no shit. Absolutely.
I believe it. I don't work at Amazon, but I've seen proudly launched pieces of shiny crap support promotions at other companies.