this post was submitted on 26 Nov 2025
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The commercials are meant to speak "directly to ICE agents who may be grappling with guilt, burnout, or moral conflict over their work" – providing a counterpoint to ICE recruitment commercials and to commercials where Noem advises migrants to self-deport.

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[–] Lost_My_Mind@lemmy.world 20 points 1 day ago (1 children)

We've tried nothing, and we're all out ideas!

[–] WhatAmLemmy@lemmy.world 10 points 1 day ago (2 children)

Trying to appeal to the empathy, ethics, and morality of fascists who posses none of those traits is certainly... a choice.

[–] ApathyTree@lemmy.dbzer0.com 11 points 1 day ago (1 children)

If it works on even a few it’s worth it.

We are at the point, I think, and have been for entirely too long, where it’s appropriate to throw everything at the wall and see what sticks.

That’s not to say we should be limited to stuff like this, just that there’s no reason not to include stuff like this.

[–] nulluser@lemmy.world 5 points 1 day ago

This! I'm so sick of people on here that just shoot everything down as ineffective.

"That won't work." "That's pointless." "Why bother?"

Then STFU, get out of your armchair, and do something that you think will work, asshat!

Pretty sure most of them are the same people behind those foreign accounts outed on Xitter that are just here to demoralize us.

[–] supamanc@lemmy.world 4 points 1 day ago

It's a good choice, because it shows that those qualities exist.