this post was submitted on 16 Nov 2025
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Could this be the run-up to Apple acquiring Perplexity? I remain convinced that Apple defending their internal AI division shows they are close to a major acquisition and are just waiting for a valuation dip on one of the major competitors. Distribution is a solved problem for Apple, what they need is proven usecases and a competitive tech stack.
That said, search and consolidating multiple model APIs isn't a great match for what Apple needs, and their optics aren't great. My bet is still on Apple acquires Anthropic in 2026.