this post was submitted on 24 Mar 2025
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Bluesky made more money selling T-shirts mocking Mark Zuckerberg in one day than it has in two years of selling custom domains (fortune.com)
submitted 1 week ago by SleafordMod@feddit.uk to c/technology@lemmy.world
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I thought this was slightly funny.

Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.

Bluesky made a shirt in the same style, but theirs says "a world without Caesars" in Latin.

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[–] sem@lemmy.blahaj.zone 7 points 1 week ago* (last edited 1 week ago)

Because of how Bluesky is designed, to meaningfully federate, your server needs to ingest all data from everywhere, and every new message needs to be sent to every single other federated server.

This means that Bluesky just isn't set up for federation currently: it scales quadratically.

Self-hosting a PDS is not the same.

https://dustycloud.org/blog/how-decentralized-is-bluesky/

I'm glad to see someone attempting to run their own index but the protocol is not meant to scale that way, and it gets worse the more indexes there are.