this post was submitted on 15 Nov 2025
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Valve's new hardware will NOT be loss leaders (sh.itjust.works)
submitted 1 day ago* (last edited 1 day ago) by mnemonicmonkeys@sh.itjust.works to c/games@lemmy.world
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Can everyone please stop claiming and speculating that Valve's new hardware will be loss leaders? If you watch LTT and Gamers Nexus's first videos on the announcement, they actually spoke with Valve's engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.

There isn't even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced "painfully", which doesn't necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.

And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.

I get the desire to speculate on new hardware. It's fun and it helps pass the time until we hear more info from Valve. But there's limits to what is reasonable. Valve has already stated that the new hardware won't be loss leaders, so hoping and/or claiming they are isn't reasonable.

Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me

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[โ€“] tal@lemmy.today 5 points 1 day ago* (last edited 1 day ago) (1 children)

I actually think that, while it's maybe a fun topic for idle conversation...it doesn't have a huge impact in the way traditional console pricing normally does.

With a traditional console, what the console vendor chooses to do on hardware is what you get. Maybe, as with Microsoft on the Xbox Series X/Series S, you get a high and low end model, but that's as much choice as you get. All the games are made for that hardware, and whether the platform lives and dies depends on it.

But...that's not really true of the Steam Machine. It's just another PC, albeit preconfigured for Steam and HTPC-oriented. If you want to get a lower-end PC or a higher-end PC, you have the option of getting one and plugging it into a TV and running the same games on it and save some money or with a bit more visual bling. The games for PCs are already more or less written to scale up and down with hardware.

And it's not like Valve's platform is gonna live or die based on the Steam Machine the way a traditional console generation is, where success of a hardware console is high-stakes for the manufacturer and the players in successfully getting a game library going. I'd guess that it might help Valve make strategic inroads into gaming in the living room. But even if it completely bombs, Valve is gonna keep right on selling games to people to run on PCs (and the Deck) and their huge game library isn't going anywhere.

[โ€“] ryathal@sh.itjust.works 1 points 1 day ago

I think comparing it to a console is the wrong mindset. It's a computer first that can also be a console. It's also a pre built Linux based computer you can have a higher degree of confidence that things just work even after updates. It's a legitimate competitor for a new windows PC as much as it is a console competitor.