this post was submitted on 15 Nov 2025
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Valve's new hardware will NOT be loss leaders (sh.itjust.works)
submitted 1 day ago* (last edited 1 day ago) by mnemonicmonkeys@sh.itjust.works to c/games@lemmy.world
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Can everyone please stop claiming and speculating that Valve's new hardware will be loss leaders? If you watch LTT and Gamers Nexus's first videos on the announcement, they actually spoke with Valve's engineers. And the Valve representatives already said that the new hardware WILL NOT BE LOSS LEADERS.

There isn't even evidence that the Steam Deck was a loss leader. All GabeN said was that the lowest cost launch model was priced "painfully", which doesn't necessarily mean it was sold at a loss, it could easily have been sold at a very tight margin.

And no, low margins does not meet the definition of a loss leader. A loss leader is a product sold below cost, in that every unit sold actually costs the seller money.

I get the desire to speculate on new hardware. It's fun and it helps pass the time until we hear more info from Valve. But there's limits to what is reasonable. Valve has already stated that the new hardware won't be loss leaders, so hoping and/or claiming they are isn't reasonable.

Sorry for the rant, but all of the comments that seem to have only skimmed headlines are quickly getting to me

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[–] HeyJoe@lemmy.world 6 points 1 day ago (1 children)

On the one hand, i get it. It will be for enthusiasts only if that's the case. On the other hand, I feel like for the amount of profit this company brings in, I am a little shocked that they don't even try to cut the price back a bit to sell more. I guess whats the point when you don't even have to do this at all and it sounds like the entire project is just a fun way to spend some time seeing what you can come up with and sharing that with the people that can afford to buy cool things.

[–] mnemonicmonkeys@sh.itjust.works 3 points 1 day ago (1 children)

On the one hand, i get it. It will be for enthusiasts only if that's the case.

Note that I haven't said anything about what the price will be, just that Valve has stated that it won't be a loss leader.

I've seen rumors that the Bill Of Materials plus Valve's usual overhead would still result in a system valued at $500, though I haven't seen the source and am very skeptical of it.

On the other side, XBox is allegedly targeting $1200 on their standardized custom gaming PC, which I doubt would be worth the price, especially with it running Windows.

[–] HeyJoe@lemmy.world 3 points 20 hours ago

Oh, I agree. My price is just speculation. Also, Xbox is done. They had a handful of exclusives this year that, as far as I saw, were nothing to sell systems over, and from the looks of it, only Fable is set for next year. As soon as I saw them jump ship with a console and finally share their best games like gears of war, I knew it would only be a matter of time.

That handheld is also windows only and to late to the party, and your right they just went full pc only at a price nobody will pay when you can probably get your own pc that will have little difference. They will be with Sega soon enough and probably use the companies they purchased to continue creating games for everyone else and maybe just focus on the windows store for semi exclusivity after the pc thing fizzles out.