this post was submitted on 24 Mar 2025
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Bluesky made more money selling T-shirts mocking Mark Zuckerberg in one day than it has in two years of selling custom domains (fortune.com)
submitted 1 week ago by SleafordMod@feddit.uk to c/technology@lemmy.world
215 comments fedilink hide all child comments
 

I thought this was slightly funny.

Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.

Bluesky made a shirt in the same style, but theirs says "a world without Caesars" in Latin.

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[–] Mora@pawb.social 1 points 1 week ago (1 children)

Which benefits does AT have in comparison to Activity pub? Except currently single point of entry/failure?

[–] cabbage@piefed.social 6 points 1 week ago* (last edited 1 week ago) (1 children)
  • The real user names (DIDs) are cryptic codes that are kept hidden most of the time, with your visible user name redirecting towards it. This gives the illusion that user names can be changed/transported, and that users are not locked down to one platform.
  • Content is filtered rather than censored, so that a big monopolistic actor can allow bigots on their platform but keep them out of sight of regular users. Had Bluesky been an ActivityPub hub, it could easily end up being perceived as a nazi bar. This is a benefit for Bluesky who do not want to be responsible for moderating their platform.

They want decentralized moderation on a centralized platform. That's how on Bluesky, there's an understanding that the removal of hate speech "conflicts with Bluesky’s decentralized goals". On Mastodon, the decentralized nature is how we can show bigots the door without them getting to whine about their freedom of expression. Bluesky manages to create a problem using the very same concept by which Mastodon solves it.

I guess this didn't really end up being a post about the benefits of AT. Oops.

[–] woelkchen@lemmy.world 4 points 1 week ago (1 children)

This is a benefit for Bluesky who do not want to be responsible for moderating their platform.

At least in Germany there is a mandatory German filter list that seems to be maintained by Bluesky themselves. They couldn't legally operate here if they allowed holocaust denial and such.

[–] cabbage@piefed.social 1 points 1 week ago (1 children)

There are minimum standards they'll have to abide by, but that's similar to Meta after their change of policy. It really is not enough that it should make anyone feel comfortable.

Basically big platforms can choose between making moderation expensive, minimal, or arbitrary. Bluesky is leaning into minimal, keeping the door open for most things as long as they're legal. Reddit is leaning into arbitrary, having AI banning folks on account of upvotes. Facebook used to dabble with expensive, but have made a recent shift into minimal.

[–] supersquirrel@sopuli.xyz 0 points 1 week ago

Bluesky is leaning into minimal, keeping the door open for most things as long as they're legal.

This simply will not work, some other option, probably rushed, poorly thought through and ultimately more authoritarian than an honestly constructed moderation structure would have been will be implemented when this approach ultimately fails catastrophically.

I pre-emptively post a surprised pikachu here to signify this

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