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Meta is earning a fortune on a deluge of fraudulent ads, documents show (www.reuters.com)

submitted 1 day ago by RandAlThor@lemmy.ca to c/technology@lemmy.world

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Meta projected 10% of its 2024 revenue would come from ads for scams and banned goods, documents seen by Reuters show. And the social media giant internally estimates that its platforms show users 15 billion scam ads a day. Among its responses to suspected rogue marketers: charging them a premium for ads – and issuing reports on ’Scammiest Scammers.’

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[–] REDACTED@infosec.pub 3 points 4 hours ago

I live in Eastern Europe. 1/3 ads I have seen during the past month while reading google news, have been scam ads. My eye is pretty trained towards them. I even reported some that I thought are REALLY crossing the line, like the one that used AI generated image of Prime Minister of my country, leading to a phishing site. Each time I've reported it to google with proof, the answer from google has always been "this does not go against our terms of service"