this post was submitted on 06 Nov 2025
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California-based startup Reflect Orbital aims to build a swarm of 4,000 giant mirrors in low Earth orbit to "sell sunlight" to customers at night. Experts warn that the mirrors could mess with telescopes, blind stargazers and impact the environment.

Reflect Orbital, which was founded in 2021, has recently taken the first step in a scheme to sell sunlight at night by bouncing solar rays off giant "reflectors" that can redirect the vital resource almost anywhere on our planet. By doing this, the company aims to extend daylight hours in specific locations, thus allowing paying customers to generate solar power, grow crops and replace urban lighting.

But experts say it is a wildly impractical plan that should never get off the ground. What's more, the resulting light pollution could devastate ground-based astronomy, distract aircraft pilots and even blind stargazers.

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[–] ZILtoid1991@lemmy.world 18 points 11 hours ago (2 children)

New startup idea: iAir. Pay a certain amount of subscription for air, or we will choke you to death!

[–] Mrkawfee@feddit.uk 12 points 10 hours ago (2 children)

Mel Brooks had this covered in Spaceballs.

[–] T156@lemmy.world 2 points 9 hours ago

To a lesser extent, so did the Lorax's Aloysius O'Hare.

[–] Routhinator@startrek.website 2 points 7 hours ago

Red Dwarf did this in an Episode as well where the new AI decides he's not crew and no longer has a subscription to air.