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The AI company Perplexity is complaining their bots can't bypass Cloudflare's firewall
(www.searchenginejournal.com)
this post was submitted on 19 Aug 2025
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Then you don't believe content creators should have any control over their own works?
The "proper conditions" are deemed by the content creator, not the consumers.
Not at all. It consumes at most, a watt.
Increasing my hosting bill, to accommodate the senseless traffic being sent my way?
Outages for my site, making my content unavailable for legitimate users?
Not at all. LLMs are not users.
If you want, or they charge for the hosted version. If they want to use a paid for version, then they can divert some of that revenue to me, the creator, because without creators, they would have no product.
That's a apples and oranges comparison, and you know it.
Perplexity seems to be troubled by it.
If selling text can't work well, then why do LLM products insist on using my text, to sell it?
LLMs are a net negative, as far as costs go. They consume far more in resources than they provide in benefit. If my information was worthless without an LLM, it's worthless with an LLM, therefore, LLMs don't need to access it. Periodt.
The bottom line? Content creators get the first say in how their content is used, and consumed. You are not entitled to their labor, for free, and without condition.
Don't feel like spending time on this anymore. To me you are not different from idiots who destroys information once they can't sell it anymore, who sue webarchive, who calls pirated copy a lost sale, who shut down game servers etc. LLM might be worse than those but Perplexity is certainly a lesser player in the field.
Its a good thing I don't just block Perplexity, but all of the LLMs.
And I wont comment on the rest of this, but lets consider another form of property: Real estate.
You own a plot of land. Should others be able to use it, however they feel, whenever they feel like? Or should you have a say in how it gets used?
If you feel like you should have exclusive say in how real estate you own is used and when and by whom, why is intellectual property any different? There must be value in using it, so what's wrong with revenues generated by that use being shared (At least) with the creator?
Last I checked, I'm not seeing rev shares from any of these LLMs that have certainly used my code and other content to train?