memes

I love that video (and enjoyed the paper) but even the modified Steffen is bullshit. People will inevitably sit in the wrong row (sometimes on purpose, sometimes because they didn't pay attention what number started that block of seats and can't tell if "13" in between two rows is the first or second, they looked at the wrong ticket, etc) and it still falls apart for the reason people want to get on a plane sooner than later: Overhead bins are too small for the amount of luggage on a plane and people are monsters who put ALL their bags up there before sitting down.

My understanding is that, in practice, the best model tends to be what Southwest used to do (before everyone figured out how to abuse it). You board by number/group and just sit wherever the fuck you want to. Families group up and as long as you are in teh first half or so you are all but guaranteed your preferred seat type (window/aisle).

Combine that with no large bags (under seat or checked. nothing in between) and you would have a REALLY effective model that all passengers hate.

Tl;dw it's not just profits