The Onion

It's usually the same pattern.

First the right makes people angry with pointing out problems with inflation, energy prices, unemployment, ... Giving attention to valid concerns gets people hooked.

Stage 2 is then to blame all the issues on minority groups. Now it's time to get them to hate migrants, drag queens, and the other usual suspects.

The final stage is getting everyone into the headspace where they're a community, and any argument against the beliefs of that community is a personal attack. Now they're at the "can't logic a person out of a position they didn't logic themselves into" level and do what the leadership tells them to.