this post was submitted on 12 Aug 2025
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I swear, people on the comm are deeply uncurious and in denial about basic facts. The ad was unquestionably promoting eugenics in a silly tongue and cheek way 🤪. We live in a fascist state where people and companies feel more bold in coming out of the closet as evil; how is it so hard to believe that they'd run an ad like that?

I doubt it's just this comm though. Americans in general are as in denial about the state of things as the 1930s Germans before them. Things are more outrageous than they feel comfortable with, so to maintain their view of a just world, they just become further detached from reality. It's easier to think the ground under you is stable than scramble to deal with the quicksand.

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[–] Fizz@lemmy.nz 16 points 1 day ago (1 children)

What is actually the issue with the ad saying she has great genes? How is it promoting eugenics? How is hinting at her having good genes/jeans coming out as evil? If someone said LeBron has good genes I wouldnt think they're in favour of eugenics trying make an army of LeBrons although that would be badass and I would encourage that.

Is this all because she has blonde hair and blue eyes and the 1930s moustache man also thought blonde hair and blue eyes were superior?

It feels like outrage generated by guerilla marketing by the ad firm.

[–] tyo_ukko@sopuli.xyz 11 points 1 day ago

The issue is not that she is in some sense factually incorrect. The issue is that this type of language has not been used since the mustache man, and fascists typically love to slowly move the narrative towards their ideology.

If someone said LeBron has good genes I wouldnt think they’re in favour of eugenics trying make an army of LeBrons although that would be badass and I would encourage that.

What you don't see is that once you accept publicly that some genetics are superior and preferred, you also silently acknowledge that some are inferior. Next step is to start asking what do we do to the inferior ones. Should we tolerate them holding us back? They cost us money and opportunities. They are in fact our enemies. Enemies must be removed to keep the pack strong. You know, we could put them into these camp sites and you don't need to know what happens in there.

This rhetoric moves slowly. It has to be opposed at every step.