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Surprising no one, new research says AI Overviews cause massive drop in search clicks
(arstechnica.com)
this post was submitted on 24 Jul 2025
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This study isn't about total clicks, or a drop in traffic to Google caused by people not liking the ai overview. It's about for each Google search that was executed, how often did someone click on a link. Without ai it was 15% and with ai it is 8%. So if anything its proving the customers like the ai overviews and believe they are getting enough from them to answer their query.
Sure there are probably a couple people who see the overview at the top and hate ai so much they leave Google without clicking anything, but those people will probably only do that once or twice before they stop using Google entirely or disable the feature, and thus wouldn't count much in the data about ai overview searches.
so i have to flip them off harder somehow ๐ค