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Surprising no one, new research says AI Overviews cause massive drop in search clicks
(arstechnica.com)
this post was submitted on 24 Jul 2025
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It's to keep you on Google as long as possible. Google doesn't care about ad impressions off-site. Look at it this way:
You search for something and AI surfaces full answers to you at the top. Now, Google can "alter the deal" in the near-future where "sponsored AI results" come into play and are incorporated into The Answer. THAT is the gold mine. Right now (and forever) it's been about being on the first page of results and now it's about being the first result "above the fold" so people don't even need to scroll. This is going to change to be the "AI answer" so your website / product / service is mixed into the answer. Pay-for-play just like everything else.
This method will rapidly train users to just search, view AI results, then click through those paid results or move onto something else. Those AI incporated impressions will make Google money and the possible click-through from the AI answer will yield more money.
Companies are already working to optimize so AIs will recommend their products and services when people ask things like "I'm going on vacation to the mountains for a week. What gear would you recommend?"
Makes sense, thanks. I guess I just wasn't cynical enough to see it right away