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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
this post was submitted on 20 Jul 2025
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The use of the term "Dark traffic" here is to paint the use of ad-blockers as something nefarious. Don't use it, fuck these people right in their stupid mouths.
I propose using the terms "clean traffic", for ad-blocked website traffic, and "dogshit traffic" for everything else.
Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.
They are so short sighted to. Ad blocker help advertizers. It allows sites to fill up sites with ads to the point of being unusable while not losing 100% of traffic. That keeps these site relevant enough that old people who don't have ad blockers end up there too when they follow links or google ranks a site high because it has traffic.
If they got rid of all ad block somehow they would have to decrease the ads because I wouldn't use the web. Or online communities would be way more conscious of the ad level of the things they link to.
Something simple that people would ask why you want it. Also needs to be non-aggressive. Like non-content traffic. Why would you want something that is not the content?
Clean traffic, smooth traffic, able-to-get-to-where-you're-going traffic
Goodput vs shitstream.