this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 1 week ago by 1984@lemmy.today to c/technology@lemmy.world
299 comments fedilink hide all child comments
 

They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[โ€“] Gibibit@lemmy.world 21 points 1 week ago (3 children)

Seeing static banner ads on 2000s websites without popups or tracking: ๐Ÿคทโ€โ™‚๏ธ

Blocking ads on Firefox after popups and other crap started: ๐Ÿ˜€

Browsing the internet on Android before I realised the browser supports addons: ๐Ÿคฎ

Blocking ads and tracking on Android via uBlock origin and Privacy Badger: ๐Ÿ˜€๐Ÿ‘

My feeling of guilt when scummy megacorporations miss out on ad revenue:

[โ€“] WhiskyTangoFoxtrot@lemmy.world 6 points 1 week ago

There are a couple of steps missing at the beginning. There was a time when we only blocked popups; other types of ad were fine, but popups were annoying enough that they needed special attention, and the popup-blocker was usually built-in to the browser without needing an extension. It took a couple of years for the non-popup types of ads to become obnoxious enough to warrant blocking.

[โ€“] BruisedMoose@piefed.social 6 points 1 week ago (2 children)

Even better: system-wide DNS adblocking on Android. Get rid of in-app ads too.

[โ€“] lemmeBe@sh.itjust.works 2 points 1 week ago (1 children)

Rethink DNS

[โ€“] BruisedMoose@piefed.social 2 points 1 week ago (1 children)

Would you care to expand on that?

[โ€“] lemmeBe@sh.itjust.works 3 points 1 week ago (1 children)
[โ€“] BruisedMoose@piefed.social 2 points 1 week ago (1 children)

Oh, haha. I thought you were telling me I should rethink using a DNS adblocker.

[โ€“] lemmeBe@sh.itjust.works 1 points 1 week ago

I see, hehehe ๐Ÿ˜„

[โ€“] Gibibit@lemmy.world 1 points 1 week ago* (last edited 1 week ago)

I use a degoogled CalyxOS phone so all those apps that load ads via Google services don't even work, or they work and the ads don't load haha. One caveat is that I can't use paid apps either though, I'm not against those.

But yeah system wide blocking is definitely the most thorough method!

[โ€“] MonkderVierte@lemmy.zip 4 points 1 week ago

My feeling of guilt when scummy megacorporations miss out on ad revenue:

๐Ÿ˜›