this post was submitted on 17 Jul 2025
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Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 2 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[–] EndlessNightmare@reddthat.com 32 points 1 day ago (2 children)

How long until they are found price-gouging people in certain demographics?

[–] seejur@lemmy.world 18 points 1 day ago (1 children)

Somehow me think that AI will be used to increase prices where it can, but not the other way around

[–] Goldmage263@sh.itjust.works 3 points 1 day ago (1 children)

The only saving grace will be if they code in trying to fill a plane for efficiency. I could see an AI making last minute flights at an actual discount but only if full flight efficiency is prioritized over individual sale margin, so not likely. It's aloft on an wing and a prayer.

[–] fodor@lemmy.zip 1 points 1 day ago

They already do that. Now they will do it less.

[–] Goldmage263@sh.itjust.works 5 points 1 day ago

About the same time that all 4 other airlines decide to do the same or worse.