this post was submitted on 17 Jul 2025
760 points (99.4% liked)

Technology

72946 readers
2867 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots

founded 2 years ago
MODERATORS
L3s@lemmy.world
enu@lemmy.world
technopagan@lemmy.world
L4s@lemmy.world
L3s@hackingne.ws
L4s@hackingne.ws
760
Delta moves toward eliminating set prices in favor of AI that determines how much you personally will pay for a ticket (fortune.com)
submitted 2 days ago by 5paceThunder@lemmy.ca to c/technology@lemmy.world
204 comments fedilink hide all child comments
 

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

you are viewing a single comment's thread
view the rest of the comments
[–] iAvicenna@lemmy.world 32 points 1 day ago (3 children)

you mean charge rich people more, poor people less or just charge desperate people more?

[–] ryper@lemmy.ca 54 points 1 day ago* (last edited 1 day ago) (3 children)

They left it until the very end of the article:

Early research on personalized pricing isn’t favorable for the consumer. Consumer Watchdog found that the best deals were offered to the wealthiest customers—with the worst deals given to the poorest people, who are least likely to have other options.

[–] skisnow@lemmy.ca 13 points 1 day ago

Yeah when I started travelling on a generous business expense account I found that it was increasingly the case that I didn’t even need to charge things to it. Things just start becoming fucking free when you’ve got money.

[–] SuperSpruce@lemmy.zip 1 points 1 day ago (1 children)

This is honestly surprising to me. Wouldn't they charge wealthy people more because they could just suck up the higher prices?

[–] Goldmage263@sh.itjust.works 1 points 1 day ago

Nono, see. They want to lock in repeat visits and gain them as an investor, then use their influence to suckle cash out of the remaining populace.

[–] Alaik@lemmy.zip 9 points 1 day ago (1 children)

Charge most more and a few the same. I doubt anyone will be getting charged less.

[–] multifariace@lemmy.world 4 points 1 day ago

On the rare occasion I fly, I know I can get my long knees in a Delta plus seat. This restriction will definitely make my ticket go up with such an AI. It feels like it should be an accomodation but is more often a punishment.

[–] boonhet@sopuli.xyz 2 points 1 day ago

Got a funeral in the family? Thrice the fare for you.